Diretor Executivo de Criação: Edu Lima
Redator: Thiago Espeche
Diretor de Arte: Rodrigo Adam

Skol is the most popular beer in Brazil but it loses market share during Christmas and New Year to premium products like champagne and wine.

To solve this problem we created a new product, Lataça. An elegant flute that fits snugly around your Skol can. Now your customers can toast with Skol rather than your competitors less economical drinks. This Entertainment concept has a proven track record with may customers already toasting with Skol.